Definitive Guide to Marketing Metrics and Analytics

The Bottom Line is the Top Line: Revenue

Marketers are under constant pressure to measure and demonstrate marketing's ROI and impact on overall revenue. With compelling graphics and real-life examples of Marketo's own metrics and tactics, the new Definitive Guide to Marketing Metrics and Analytics offers best practices and techniques for harnessing data to not only prove, but improve ROI.

This 70 page guide will teach you:

• The right metrics for understanding and interpreting marketing results
• Why measuring marketing programs is difficult, and how to do it correctly and efficiently
• Revenue metrics that get the executives' attention and prove marketing ROI
• The critical elements of a marketing dashboard
• And much, much more!

Let the Definitive Guide to Marketing Metrics and Analytics help you gain the insights you need to grow your company's revenue and demonstrate the true value of your marketing. Download today!

See what others are saying about the guide:
"Super practical for B2B marketers who want to optimize their campaigns for better results, impress upper management with the right numbers, and/or train their team to measure campaigns properly – all the way through to the true value of a lead."
- Anne Holland, Publisher of WhichTestWon.com

"Measurement becomes more important to marketers every day. Marketo's Definitive Guide to Marketing Metrics and Analytics is an invaluable tool for helping them meet this challenge, whether they are just starting on their measurement journey or are already far down the path."
- David Raab, Owner of Raab Associates and Author of Guide to Demand Generation Systems